Advanced Spreadsheet · Starter
Advanced CRM Workbook
A professionally architected Excel or Google Sheets CRM with validated data entry, pipeline logic, follow-up scheduling, source tracking, and a live dashboard — the system most small businesses actually need before buying software.

The problem it solves
Built for a specific pain
Leads live in texts and memory; the 'CRM' is a contact list with no stages, no follow-up dates, and no idea which sources convert.
Designed for
- Contractors and trades
- Real estate agents
- Coaches and consultants
- Small sales teams
Product brief
The operating model behind the interface
Aura products are not generic templates. Each one is configured around the client's stages, terminology, inputs, controls, and reporting expectations.
- 01
System class
Advanced Spreadsheet · Starter
- 02
What feeds it
Leads from forms, calls, referrals · Deal values and stages · Follow-up dates and notes
- 03
What it produces
Pipeline view by stage · Today's follow-up list · Conversion and source analytics
- 04
Deployment and ownership
Delivered in your Google Drive or Microsoft environment with a walkthrough session.
Stages, fields, and dashboard metrics tailored to your sales motion; industry editions available.
How it works
From input to insight
- TriggerLead entered
- LogicValidation
- LogicStage logic
- ActionFollow-up flags
- ReportSales dashboard
Inputs
- Leads from forms, calls, referrals
- Deal values and stages
- Follow-up dates and notes
Outputs
- Pipeline view by stage
- Today's follow-up list
- Conversion and source analytics
Key features
What's inside
- Lead and customer databases with validation
- Pipeline stages and status logic
- Follow-up dates with overdue flags
- Deal value and win/loss tracking
- Source performance analytics
- Summary sales dashboard
Integrations
Website lead forms · Email templates · Optional automation via Apps Script / n8n
Customization
Stages, fields, and dashboard metrics tailored to your sales motion; industry editions available.
Deployment
Delivered in your Google Drive or Microsoft environment with a walkthrough session.
Support & optimization
Usage guide included; formula support and upgrades available.
Related services
How we deliver and extend it
- Advanced Spreadsheets
Professional Excel and Google Sheets systems — CRMs, trackers, calculators, and dashboards with real logic, validation, and alerts.
- Automation Engineering
Workflow automation built with real engineering discipline — n8n, Make, APIs, webhooks, scheduling, conditional logic, ETL, and RPA.
- Websites & Digital Experiences
Websites with business logic — lead forms, quote calculators, booking flows, and CRM connections — not brochures.
Ready for a advanced crm workbook?
Tell us about your workflows in a consultation and we'll scope the configuration, timeline, and tier that fits.